Addison Rae takes center stage in a new fashion campaign for Lucky Brand, exuding “High Fashion” flair as she debuts her latest denim creation. The campaign features her in creative control, set against the iconic Million Dollar Theatre in downtown Los Angeles, wearing vintage-inspired low-rise jeans styled with pearls, white tees, and bra tops.
Rae co-designed the Addison Ultra Low Rise Flare in two washes—“Hidden” and “Bare”—drawing from Y2K denim aesthetics. She aimed to create a pair of jeans that feel “fun, sexy, and really comfortable,” with early visuals showcasing her effortless presence and pop-icon energy.
This project continues her evolution from TikTok star to fashion tastemaker, blending nostalgic references with high-fashion polish.
